Netflix is intensifying its focus on artificial intelligence in the gaming sector. Mike Verdu, who has led the company's gaming division for three years, is set to take on the role of Vice President for Generative AI in Gaming, demonstrating Netflix's determination to advance in the gaming arena. Verdu shared his vision for the new position on LinkedIn, emphasizing a "Creator First" philosophy and positioning AI as a catalyst and booster for game development. In his view, generative AI will bring revolutionary changes to game development and player experiences.